A single line on the price list — 149 USD or 500 USD a month, per domain — settles more than which features you switch on. In a capital where nearly every organisation maintains an English property and a French one, "per domain" is the part that moves the budget, and the approval chain around it decides when you can start.
The prices are the same everywhere; the arithmetic you run before presenting a figure is not. Two languages usually mean two properties. A fiscal year turning over at the end of March means an October start covers six months of one budget and six of the next. And a keyword list here is not a marketing artefact but a document someone will read, question and initial.
What the price list actually commits you to
The campaign side of the panel — the My SEO area — is sold in two tiers: AutoSEO at 149 USD per month per domain, FullSEO at 500 USD per month per domain. Two optional add-ons are billed by the slot: Wikipedia placements at 10 USD per slot in blocks of 0, 1, 5 or 10; PBN placements at 1 USD per slot in blocks of 0, 20, 100 or 500. Everything is monthly, and everything attaches to a domain rather than an account.
That last detail is where local budgets diverge from the sticker price. If your French content lives in a language folder on the same host, you buy one subscription. If French sits on a separate domain — as it does for many associations and suppliers who registered a French-branded address years ago — you buy two, a decision taken long before anyone thought about search. Two properties on FullSEO is 1,000 USD a month, not 500.
- The unit is the domain. Not the account, not the language, not the page count. Count properties first, then multiply.
- Add-ons are per slot and per month. Twenty PBN slots is 20 USD a month, not twenty dollars once.
- Tiers can differ between your properties. Nothing requires both domains to sit on one tier, and they rarely should.
- USD is the billing currency. Any Canadian-dollar figure moves with the exchange rate, so mark it approximate.
AutoSEO at 149 USD: what the automation covers
AutoSEO — the campaign runs itself
For an organisation with a defined subject area, no in-house specialist, and a need for work to continue between committee meetings.
- Keywords are found and prioritised automatically. Candidates are assembled and ranked without anyone building a list first.
- Backlinks are built automatically. Placements draw on a partner network of more than 230,000 websites, with no selection step.
- On-site changes arrive as AI suggestions. Proposals for titles, structure and content come to you to act on.
- The full analytics layer is included. Search Console and SERP reporting are not held back for the upper tier.
- The live assistant is included. The Stream feed answers against your actual project data rather than in the abstract.
The honest description of this tier: it decides on your behalf and reports what it did. For a small association secretariat or a two-person marketing function that is usually the right trade — the alternative is not a better-supervised campaign but none at all in the fortnight when a tender deadline meets the annual general meeting.
What you give up is the ability to insist: if the automation prioritises a lay term where the profession uses a defined one, the selection is not yours to overrule. Weigh that before it becomes an argument in a review meeting.
FullSEO at 500 USD: where the control sits
FullSEO — the same engine, with override
For organisations whose wording is reviewed before publication and whose link profile has to withstand inspection.
- Manual keyword selection, with automatic fallback. You choose; where you have not chosen, the automation continues rather than stopping.
- Manual backlink placement with a DR target. Placements can be directed and a domain-rating threshold set rather than accepted as chosen.
- A human-review mode for on-site changes. Modifications queue for approval rather than taking effect on their own.
- People as well as software. A team of SEO specialists, developers and writers works alongside the automation.
The difference between the tiers is not a longer feature list but the location of the decision. Three move from the software to you: which keywords the campaign pursues, where links are placed and at what quality threshold, and whether a page changes before a person has read the change.
The third is why FullSEO fits government-adjacent work more often than its price suggests. Where an official-languages review, a communications policy or legal sign-off applies, a tool that edits pages autonomously is not a convenience but a compliance problem. Human review turns its output into proposals — the form your process already handles.
| Decision | AutoSEO · 149 USD | FullSEO · 500 USD | Why it matters locally |
|---|---|---|---|
| Keyword choice | Automatic finding and prioritisation | Manual, with automatic fallback | Defined terms differ across English and French usage |
| Backlink placement | Automatic, from the partner network | Directed manually against a DR target | A profile you may be asked to explain |
| On-site changes | Delivered as AI suggestions | Human review before anything applies | Committee and official-languages sign-off sit in the path |
| Analytics and assistant | Full Search Console and SERP views, Stream | Identical | Reporting is no reason to move up a tier |
| People involved | Software only | SEO specialists, developers and writers | Cover when capacity vanishes in tender season |
Wikipedia at 10 USD and PBN at 1 USD: reading the slot blocks
Wikipedia placements
Sold in blocks of 0, 1, 5 or 10 slots, at 10 USD per slot per month.
PBN placements
Sold in blocks of 0, 20, 100 or 500 slots, at 1 USD per slot per month.
The two lines look similar on an invoice and behave nothing alike. Wikipedia tops out at 100 USD a month and is small in number by nature. PBN runs from 20 USD to 500 USD, and at its maximum costs as much as a FullSEO subscription for the same domain — the clearest signal that the largest block is no default.
The keyword pool and the approval chain around it
The keyword pool is fed from three places: Google Search Console, live SERP data, and seed keywords you supply. Each candidate is handled individually — accepted, rejected, or deferred. A small mechanism, and it fits the way work is approved here better than anything else in the panel.
Search Console
Queries your properties already draw impressions for, in both languages.
- Evidence, not speculation
- Surfaces French terms you rank for unintentionally
Live SERP
What currently ranks in your space, including the domains sharing your keyword footprint.
- Volume and current position
- Shows who else answers your questions
Your seed keywords
Terms you supply because you know the field: the defined professional term, the program name, the statutory phrase.
- Where expertise enters
- Takes batch lists through Stream
The bilingual pair
Treat a term and its French counterpart as one decision; approving one alone leaves a gap someone will notice.
- One reviewer, both languages
- Prevents a half-covered subject
Elsewhere an approval step in a marketing tool reads as friction. Here it reads as a match: the review chain exists already, and the tool produces items it can process. A keyword candidate is a discrete object with one question attached — do we want to be found for this, in this language.
- Accept. The term enters the campaign. Because acceptance is an act rather than a default, every live keyword has a person behind it.
- Reject. The term is out — where a lay phrase that misdescribes a regulated service is stopped before it reaches a title tag.
- Defer. The candidate waits — the correct state for anything pending an official-languages review, a legal opinion, or the next meeting of the committee that owns the subject.
- The record is the by-product. Three states applied consistently produce a list you can hand to anyone asking why the organisation optimises for a given term.
Hence the argument for the upper tier that has nothing to do with features: manual selection makes the approved list and the active list one list. On the lower tier the automation keeps choosing — fine where you want coverage, unworkable where each term must be explained.
The mode switch, and why the fallback is the useful part
FullSEO does not force a permanent choice between manual and automatic. Manual keyword selection carries an automatic fallback: where you have chosen, your choice governs; where you have not, the automation continues rather than leaving the campaign idle. On-site changes have the same shape — human review holds modifications for approval, and switching it off returns them to ordinary suggestions.
Manual with fallback
For terms that are contested, regulated or bilingual-sensitive. Elsewhere the automation carries on, so a slow review never stalls the campaign.
- Selective, not all-or-nothing
- Survives August and late March
Human review on changes
Modifications queue for a person: slower by design, and the only version compatible with a policy that requires sign-off.
- Proposals, not edits
- Fits an existing approval path
The practical effect: run a strict regime over the twenty or thirty terms that require it, and leave the long tail automated. Reviewing everything is how a campaign dies in its third month.
Twelve months, April to March: what it actually adds up to
Take a national professional association in the National Capital Region: some 4,000 members on both sides of the river, regular responses to federal consultations, and two domains — English, and a separate French one registered years ago. Its fiscal year runs April to March, and its board commits against the cycle rather than a quarter. It starts both domains on AutoSEO in April, moves the English domain to FullSEO in July once the first data is in, adds a small PBN block, and increases from there.
| Fiscal quarter | English domain | French domain | Add-ons | Monthly | Quarter |
|---|---|---|---|---|---|
| Q1 · Apr–Jun | AutoSEO 149 | AutoSEO 149 | None | 298 USD | 894 USD |
| Q2 · Jul–Sep | FullSEO 500 | AutoSEO 149 | PBN 20 slots (EN) · 20 | 669 USD | 2,007 USD |
| Q3 · Oct–Dec | FullSEO 500 | AutoSEO 149 | PBN 20 + 20 · Wikipedia 1 slot · 50 | 699 USD | 2,097 USD |
| Q4 · Jan–Mar | FullSEO 500 | AutoSEO 149 | PBN 100 + 20 · Wikipedia 1 slot · 130 | 779 USD | 2,337 USD |
Three things read off that total. First, the year sits between the extremes — 3,576 USD for everything on the lower tier, 12,000 USD for everything on the upper — with the mixed approach near the middle. At a rate around 1.35 that is roughly 9,900 CAD, approximate and for budgeting only. Second, the add-ons contribute 600 USD across the year, about eight per cent of the total. Slots are not where this budget is decided; the tier decision on each domain is worth far more.
Third, the shape suits an April-to-March cycle rather than fighting it: spending starts low while the campaign produces its first data and peaks in the final quarter, which is also when the following year's request is written.
Frequently asked questions
How soon should we expect to see anything?
First measurable movement typically appears after four to eight weeks — movement in the data, not in business outcomes, and it arrives with the two-day Search Console lag on top. Where pages pass through committee and official-languages review, allow longer: the automation can propose a change in a day, your process governs when it goes live. A fair assessment window is two to three fiscal quarters.
Can we run different tiers on our English and French domains?
Yes, and it is often the sensible arrangement. Billing is per domain, so nothing ties both properties to one tier. Where one carries the regulated vocabulary and the other needs steady coverage, FullSEO plus AutoSEO costs 649 USD a month rather than 1,000.
Is the reporting weaker on the lower tier?
No. Full Search Console and SERP analytics are included at 149 USD, as is the Stream assistant. The upper tier adds control over keyword selection, backlink placement and on-site changes, not extra dashboards.
Should we buy the largest PBN block to move faster?
We would not. Five hundred slots costs 500 USD a month — the price of a FullSEO subscription — and buys quantity, not quality. Start at twenty, hold it long enough for the data to say something, and increase only against evidence. For an organisation that answers to members or bids on public work, a link profile you would rather not have examined is a poor trade for speed.
Can we start mid-year and still align with our budget cycle?
The subscription is monthly, so an October start puts six months in the current fiscal year and six in the next. State both figures — the part-year cost and the annualised cost — because approving the first without the second is how a campaign gets cancelled in April for reasons unrelated to performance.
Which tier suits whom, and where to begin
The decision is less about size than about how much of your wording is subject to someone else's approval. An organisation that publishes what it likes, when it likes, gets good value from the automated tier and should not pay for controls it will never touch. One whose every substantive sentence exists in two official versions and passes review first needs the override, and 500 USD a month on the property under the most pressure is a fair price for it.
- AutoSEO suits small firms and secretariats with a defined subject area, no specialist, and freedom to publish without a sign-off queue.
- FullSEO suits associations, federal suppliers and professional-services firms whose vocabulary is regulated and whose pages change only after review.
- A mixed setup suits most bilingual organisations here: the upper tier on the property carrying the difficult terms, the lower on the other.
- Add-ons suit the smallest paid block first, held long enough to be measured, increased only against evidence.
Begin by settling the two facts that determine everything else: how many domains you hold, and who approves a keyword before it goes live. Then run the twelve-month table for your own case. The overview of the My SEO campaign tiers sets out what each includes; the Search Console and SERP analytics come with both and are worth seeing before you decide the upper tier is necessary. Placements draw on the partner network behind the backlink module, and the Stream assistant takes seed keywords as a batch list. For the real monthly figure on your own properties, open the Semalt dashboard and price both domains.
What an outside team takes on, and what stays with your communications staff, is set out on our services page; the rest of this series sits on the blog. Either way, bring the arithmetic to the meeting rather than the price list — approval here is granted against a total for the cycle, and that total is the one number the price list does not print.