Content Strategy
Content that ranks, engages, and converts. Our SEO content strategies combine keyword research with compelling storytelling to attract your ideal Ottawa customers.
What is SEO Content Strategy?
SEO content strategy is the art and science of planning, creating, and optimizing content that achieves both user engagement and search engine visibility. It's not just about writing blog posts—it's about creating the right content for the right audience at the right time in their buyer journey.
Effective content strategy starts with understanding your target audience's questions, challenges, and search behaviors. We then map content to these needs while targeting keywords that will drive qualified traffic. The result is content that satisfies search intent, establishes your expertise, and guides visitors toward becoming customers.
For Ottawa businesses, our content strategy considers local relevance, seasonal trends in the capital region, bilingual audience needs, and industry-specific topics that resonate with your market. Whether you serve government contractors, tech startups, or local consumers, we create content that connects.
Why Ottawa Businesses Need Content Strategy
Stand out with content that captures and converts
Sustainable Traffic
Quality content continues driving traffic for years. One great article can generate thousands of visitors over time.
Establish Expertise
Thoughtful content positions you as the Ottawa authority in your field, building trust with potential customers.
Drive Conversions
Strategic content guides visitors through the buyer journey, turning readers into leads and customers.
Our Content Strategy Process
From research to results, a complete content approach
Content Audit
We analyze your existing content to identify gaps, opportunities, and underperforming pages.
Audience Research
Understanding your Ottawa customers' questions, challenges, and content preferences.
Topic Mapping
We identify content topics aligned with your keywords and customer journey stages.
Content Calendar
A strategic publishing schedule that maintains consistency and momentum.
Content Creation
Our writers craft engaging, SEO-optimized content in English and French.
Performance Tracking
We monitor content performance and iterate based on data-driven insights.
What's Included
Comprehensive content strategy deliverables
- Content audit & gap analysis
- Keyword-driven topic research
- Editorial calendar development
- Bilingual content creation
- Blog posts & articles
- Landing page copy
- Content refresh & optimization
- Monthly performance reports
Frequently Asked Questions
Common questions about content strategy
We develop blog posts, landing pages, service pages, location pages, guides, infographics, case studies, and more. Each piece is strategically designed to target specific keywords and meet user intent.
Yes! We have native English and French content writers who create original, localized content for Ottawa's bilingual market—not just translations, but culturally adapted content.
Publication frequency depends on your goals and resources. We typically recommend 2-4 quality pieces monthly for most businesses. Consistency matters more than volume.
We track organic traffic, keyword rankings, time on page, bounce rate, conversions, and social shares. Monthly reports show exactly how your content performs.
Absolutely! Content refreshing is a core part of our strategy. We audit existing content, identify update opportunities, and optimize underperforming pages for better results.
Ready for Content That Converts?
Get a free content audit for your Ottawa business.