Our Process

A proven, systematic approach to SEO success. We've refined our methodology through years of helping Ottawa businesses achieve their growth goals.

How We Deliver Results

Six steps to SEO success for your Ottawa business

1

Discovery & Research

Every successful SEO campaign starts with understanding. We dive deep into your business, industry, competitors, and target audience to build a complete picture of your digital landscape.

  • Business goals and KPI alignment
  • Target audience research
  • Competitor analysis
  • Industry and market assessment
  • Current website performance review
2

Technical Audit

We conduct a comprehensive technical audit to identify issues that may be holding your site back. From site speed to crawlability, we examine every factor that affects your search visibility.

  • Site architecture analysis
  • Core Web Vitals assessment
  • Mobile usability evaluation
  • Indexation and crawl analysis
  • Security and HTTPS verification
3

Keyword Strategy

Using advanced tools and local market knowledge, we identify the keywords that will drive qualified traffic to your site. We prioritize based on search volume, competition, and business value.

  • English and French keyword research
  • Search intent analysis
  • Competitor keyword gap analysis
  • Local Ottawa keyword targeting
  • Keyword-to-page mapping
4

On-Page Optimization

We optimize every element of your pages for maximum search visibility. This includes content, meta tags, internal linking, schema markup, and more—all aligned with your target keywords.

  • Title and meta description optimization
  • Content optimization and enhancement
  • Header tag structure
  • Internal linking strategy
  • Schema markup implementation
5

Authority Building

We build your site's authority through ethical link building and local citation management. Our focus is on earning high-quality backlinks that establish your credibility in Ottawa and beyond.

  • Content-driven link acquisition
  • Local citation building
  • Google Business Profile optimization
  • Industry directory submissions
  • Digital PR and outreach
6

Monitor & Optimize

SEO is never "done." We continuously monitor your rankings, traffic, and conversions, making data-driven adjustments to improve performance and respond to algorithm changes.

  • Monthly ranking tracking
  • Traffic and conversion analysis
  • Competitor monitoring
  • Content refresh recommendations
  • Strategy refinement and scaling

What to Expect

Our commitment to you throughout the engagement

Monthly Reports

Detailed monthly reports showing rankings, traffic, backlinks acquired, and work completed. No fluff—just clear metrics that matter.

Regular Check-ins

Scheduled calls to review progress, discuss strategy, and answer questions. We're always available when you need us.

Realistic Timelines

SEO takes time. We set honest expectations upfront and keep you informed of progress along the way. No false promises.

Typical Timeline

What to expect during your SEO journey

1-2

Months 1-2

Audit, research, strategy development, and initial optimizations.

3-4

Months 3-4

On-page optimization, content improvements, early ranking gains.

5-6

Months 5-6

Link building momentum, significant ranking improvements visible.

6+

Month 6+

Continued growth, optimization, and expansion into new opportunities.

Ready to Start Your SEO Journey?

Let's discuss how our process can work for your Ottawa business.