URL Slug Generator

Paste a headline and watch it become a clean, search-friendly URL slug as you type. Everything runs right in your browser, so your text never leaves this device.

Generated slug
your-slug-appears-here
https://yourbusiness.ca/blog/

What is a URL slug — and why it matters

A slug is the readable tail end of a web address, the part that comes after your domain and folders. In yourbusiness.ca/blog/ottawa-seo-checklist, the slug is ottawa-seo-checklist. It is small, but it does real work: a short, descriptive slug tells visitors what a page covers before they click and gives search engines a clear, keyword-rich signal about the content.

Messy slugs full of query strings, dates, capital letters, or random IDs are harder to read, harder to share, and easier to break. Clean slugs are easier to remember, look trustworthy in search results, and hold up well when someone copies a link into an email or a social post. For Ottawa businesses competing for local visibility, those small details add up across every page you publish.

How to use this tool

  1. Type or paste your title. Drop in your draft headline or page name — the slug updates live with every keystroke.
  2. Choose your stop-word setting. Leave the toggle on to strip filler words like "the" and "and", or switch it off to keep the full phrase.
  3. Review the preview. Check the formatted slug and the sample URL underneath to confirm it reads cleanly.
  4. Copy and paste. Hit Copy and drop the slug straight into your CMS, permalink field, or content brief.

Best practices for SEO-friendly slugs

  • Keep it short and specific. Aim for three to five meaningful words that capture the topic without the full sentence.
  • Use lowercase letters only. Mixed case can create duplicate-URL issues on some servers and looks inconsistent.
  • Separate words with hyphens. Search engines treat hyphens as spaces; underscores and spaces cause problems.
  • Lead with your primary keyword. Put the term that matters most near the front so it stays visible even when the URL is truncated.
  • Skip dates and ID numbers unless the content is genuinely time-sensitive, so the page can stay evergreen.
  • Avoid changing live slugs. If you must, set up a 301 redirect so you keep the rankings and links the old URL earned.

Frequently asked questions

Is this slug generator free to use?
Yes, completely. There is no sign-up, no usage cap, and no cost. Generate as many slugs as you need for your blog posts, service pages, and landing pages.
Does my text get sent to a server?
No. The tool runs entirely in your browser with plain JavaScript — there is no backend and no network request, so whatever you type stays on your own device.
How are accented and special characters handled?
Accented Latin characters such as é, à, or ç are normalized to their plain ASCII equivalents (e, a, c). Punctuation and symbols are removed, leaving a clean string of lowercase letters, numbers, and hyphens.
Should I turn stop-word removal on or off?
It depends on readability. Removing stop words keeps slugs tight and keyword-focused, which is ideal for most pages. Keep them when dropping a word would make the slug ambiguous or awkward to read.

Want more than tidy URLs?

Clean slugs are one piece of a larger strategy. Our Ottawa SEO team can audit your site structure, content, and local rankings end to end.

Get help from our Ottawa SEO team