Technical SEO audit for Ottawa businesses whose site is quietly leaking traffic
Rankings dropped and nobody knows why. Or your dev team keeps shipping features that break canonical tags, kill Core Web Vitals or wipe schema. Or you migrated platforms and organic never recovered. We find the root cause, in two weeks, and give your team a prioritised backlog they can actually ship.
SEO
What is Technical SEO?
Technical SEO encompasses all the behind-the-scenes optimizations that help search engines crawl, render, and index your website efficiently. While content and links get the spotlight, technical SEO provides the foundation that makes everything else work.
Think of your website as a house. Content is the furniture and decor, but technical SEO is the foundation, plumbing, and electrical system. Without a solid technical foundation, even the best content can struggle to rank. Technical issues can prevent pages from being indexed, slow down crawling, or confuse search engines about which pages matter most.
Modern technical SEO also includes optimizing for Google's Core Web Vitals—the page experience metrics that measure loading performance, interactivity, and visual stability. For Ottawa businesses competing online, technical excellence can be the difference between appearing on page one or being buried in search results.
Why Ottawa Businesses Need Technical SEO
Give your website the technical edge it needs to compete
Faster Load Times
Speed matters. Optimized sites load faster, rank higher, and convert better than slow competitors.
Mobile Excellence
With mobile-first indexing, your mobile experience directly impacts rankings. We ensure mobile perfection.
Secure & Trustworthy
HTTPS, security headers, and proper configurations signal trust to both users and search engines.
Our Technical SEO Process
Comprehensive auditing and optimization
Technical Audit
Comprehensive crawl and analysis covering hundreds of technical factors and error types.
Crawlability Analysis
Ensuring search engines can discover and access all your important pages efficiently.
Speed Optimization
Improving Core Web Vitals through image optimization, code minification, and caching.
Mobile Optimization
Ensuring perfect mobile rendering and usability for mobile-first indexing success.
Schema Implementation
Adding structured data to help search engines understand your content and display rich results.
Ongoing Monitoring
Continuous monitoring for errors, indexing issues, and performance regressions.
What's Included
Complete technical SEO services
- Comprehensive technical audit
- Core Web Vitals optimization
- Site speed improvements
- Mobile-first optimization
- XML sitemap optimization
- Robots.txt configuration
- Structured data implementation
- Indexing error resolution
Frequently Asked Questions
Common questions about technical SEO
Technical SEO refers to optimizing your website's infrastructure so search engines can crawl, index, and rank your pages effectively. It includes site speed, mobile-friendliness, security, structured data, and more.
Site speed is a confirmed Google ranking factor, especially for mobile. Slow sites also have higher bounce rates and lower conversions. We optimize for Core Web Vitals to improve both rankings and user experience.
We use advanced crawling tools like Screaming Frog, Google Search Console data, and Core Web Vitals reports to identify issues. Our comprehensive audit covers hundreds of technical factors.
Absolutely! We provide detailed technical specifications and work directly with your developers to implement fixes. We can also handle implementation ourselves for many technical improvements.
Quick wins like meta tags and redirects can be implemented immediately. Larger improvements like site speed optimization may take 2-4 weeks. Most clients see ranking improvements within 1-3 months.
Ready for a Technical SEO Audit?
Discover technical issues holding back your Ottawa business.
What you get from a 2-week technical audit
A technical SEO audit isn’t a 40-page PDF nobody reads. Ours are delivered in 14 days and contain only what a developer can actually ship — ranked by expected traffic gain and engineering effort. Especially critical for bilingual Ottawa sites where hreflang and canonical logic are usually broken.
- 1 Crawl audit with log-file analysis. Screaming Frog + Nginx/Apache logs. We show which pages Googlebot actually visits and which are orphaned. →
- 2 Core Web Vitals debugging. Not “lazy-load images” as the answer. We isolate the exact third-party script or LCP image holding your score back. →
- 3 Schema strategy per page type. LocalBusiness on the home, Service on every money page, Product schema on e-commerce PDPs, HowTo where relevant. →
- 4 hreflang audit for EN/FR. The single most common Ottawa technical issue. We fix it once and it stays fixed. →
- 5 Site architecture analysis. Internal link graph, crawl depth vs commercial value. Money pages at depth 4+ starve. →
Related technical resources
Ready to see where you actually rank across Ottawa?
Send us your URL. Within 24 hours we'll return a personalised audit: your Ottawa Local Pack position vs your top 3 competitors, what's leaking rankings, and the 3 fastest fixes.
- ✓ Month-to-month, no lock-in
- ✓ Reply within 1 business day
- ✓ Bilingual EN & FR
Request your free 24h audit
3 fields. Under 30 seconds.