Schema Markup Generator

Turn a few simple inputs into clean, valid JSON-LD structured data - no code required. Choose a schema type, fill in the fields that fit your Ottawa business, and copy a ready-to-paste markup block built to help your pages earn rich results in Google. Everything runs locally in your browser; nothing you type is sent anywhere.

JSON-LD output 

                

            

        

        

        
        

            
What is structured data and why does it matter?

            
Structured data is a standardised way of describing the contents of a web page to search engines. Instead of leaving Google to guess that a string of text is a phone number, an opening time or a customer rating, you label it explicitly using the shared schema.org vocabulary. JSON-LD is the format Google recommends for this: a compact block of code that sits quietly in your page and tells search engines exactly what your page is about.

            
For an Ottawa business, that clarity can translate into eye-catching rich results - star ratings, FAQ drop-downs, breadcrumb trails and business details surfaced directly in the search listing. Cleaner signals also reinforce your relevance for local queries across the National Capital Region, from Kanata to Orleans, which is exactly where you want to be visible when someone is ready to call or book.


            
How to use this generator

            
    
                
  1. Pick a schema type. Start with the type that matches the page you are marking up - LocalBusiness for your contact page, Article for a blog post, FAQPage for a help section, and so on.
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  2. Fill in the fields. Required fields are marked with a star; recommended fields make your result richer. Leave anything that does not apply blank - empty fields are dropped from the final output automatically.
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  3. Watch the live preview. The JSON-LD on the right updates as you type, so you always see exactly what will be generated.
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  4. Copy and paste. Hit Copy and drop the block into the <head> of the matching page. Then validate it with Google's Rich Results Test before you publish.
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Which schema types matter for local Ottawa businesses?

            
If you only do one thing, mark up your LocalBusiness. Be precise with your address: set addressRegion to ON and addressCountry to CA, use a real Ottawa postalCode, and add geo coordinates plus accurate openingHours. This is the data that powers your appearance in the local pack and on the map.

            
Beyond that, Organization ties your brand and social profiles together, BreadcrumbList helps Google display a tidy navigation path, FAQPage can win extra space on the results page, and Article strengthens your blog content. Service-based and retail businesses can layer in Product, Event or Review markup as needed. Keep every detail consistent with what appears on your Google Business Profile and across Canadian directories.

        


        
        

            
Frequently asked questions

            

                
                
Not at all. You fill in plain-language fields and the generator assembles valid JSON-LD for you. The only step outside the tool is pasting the finished block into your page's <head>, which most CMS and website builders make easy.

            

            

                
                
Paste it inside the <head> of the specific page it describes - so your LocalBusiness markup lives on your contact or home page, an Article block on the matching post, and so on. The output already includes the wrapping script tag, so it is ready to use as-is.

            

            

                
                
Yes. The generator is 100% client-side - there is no server, no database and no network request. Whatever you type stays in your own browser on your own device.

            

            

                
                
It makes your page eligible, but Google decides when to show rich results. Valid, complete and accurate markup that matches your visible page content gives you the best chance - which is why this tool only outputs the fields you actually fill in.

            

        


        
        

            
Want structured data done for you?

            
Schema is one lever in a strong local strategy. If you would rather have an Ottawa team handle the technical SEO end to end, let's talk.

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